+ONE^® MOVEMENT

NSSF selected the Ladies Adventure Camp Experience (L.A.C.E.) as one of its recipients for the 2020 Hunting Heritage Trust^® Grant to expand the L.A.C.E. mentoring program for women interested in hunting and using firearms within a safe and nurturing environment while developing their outdoor skills. L.A.C.E. recently used some of these funds to offer +ONE scholarship hunts to new hunters. Women were nominated by friends or family members and those who won we able to attend a L.A.C.E. +ONE event and hunt for free with world-class instruction. One of the scholarship winners shared how this experience, L.A.C.E. and the +ONE movement have positively impacted her life.

The Start of Something New…My first hunting experience!

  By: Heather Marie Johnson In July 2020, my two aunts, plus a friend and I, went on a road trip. During that time, we talked about past and future trips we have been on. We starting discussing hunting trips, because my Aunt Clara has been on a guided hunt in the past and my husband frequently travels with his friends on hunting trips. We talked about other family members who hunt and discussed the fact that we have never been invited to join them. I mentioned that I would love to try hunting some time, thinking we could plan a trip together in the future. The future was going to be much sooner than we thought! Shortly after getting back home from our trip, my Aunt Clara called me and said that she'd seen a scholarship opportunity through the Ladies Adventure Camp Experience (L.A.C.E.) to be nominated for a guided hunt on wild hogs and whitetail does in Texas—and it was to be a trip for the first-time women hunters. I was thrilled Aunt Clara nominated me! After waiting patiently for a few months, she called me with the exciting news that I’d been selected for the scholarship hunt trip to Texas. I was so excited! I shared the good news with my closest friends and family, and everyone was excited for my new opportunity! We flew from Chicago into Texas and met a group of women at a Dairy Queen in Rotan, Texas, to caravan to Hawks Double Mountain Ranch. From the start, everyone was so nice and excited for the weekend ahead. I felt comfortable with this group of ladies, especially Deb Ferns and Kay Miculek who run the Babes with Bullets camps that was the kick-off for the L.A.C.E. program. [caption id="attachment_3765" align="aligncenter" width="450"] Photo Courtesy of Blue 42[/caption] When we got to Hawks Double Mountain Ranch and I walked into the big lodge, I was even more impressed. We were immediately made to feel like family. Deb gave us a brief introduction and we talked about the NSSF +One program about inviting someone every time you go hunting or out to the shooting range. Deb noted that women don’t typically invite themselves to do things like hunt, so statistically there are fewer women hunters, though that number is growing. Men are more likely to hunt because, as a child, they will ask on their own to go with family or friends. That clicked with me as my husband has been great to invite our daughter to hunt with him, but I did not have the same experience of being invited to go hunting with my brothers, uncle or cousins. We unpacked at the lodge in big, very comfortable bunkrooms, and then Kay taught us how to shoot bolt-action rifles since most of the gals on the trip had never operated one before. We talked about our plans for the morning hunt, enjoying a wild-game dinner after and the camp camaraderie. Early on Friday morning, we woke up to get into our blinds before sunrise with our mentor guide (my first morning was with Kay and cameraman Eydin.) I remember it was shortly after sunrise when a group of 15 hogs came out in the open. They were quick and moved around a lot. I had my gun ready, I was comfortable looking through the scope and when I finally had a good shot, Kay reminded me to breathe, and I took the opportunity. I fired one shot and got my first wild boar on my first hunt ever! Kay and Eydin were pumped and they got me even more excited. I couldn’t wait to tell everyone back at camp and get back so I could call my husband! I felt so empowered, like there wasn’t anything I couldn’t do. I cannot thank my aunt enough for not only nominating me but for inviting me to go hunting. I think that if I had invited myself to go along on a hunt, there could have been opportunities for me to do that at home, but maybe I was waiting for someone to invite me? I am so happy I learned about the NSSF +ONE program. I returned home to Wisconsin with my stories and a desire to try new things. I knew that since whitetail deer season was coming up, I wanted to try my chance at shooting a deer. I told my husband and my dad that I wanted to go on a Thanksgiving morning hunt but didn’t want to go alone, so my stepmom (who had never hunted) offered to go with me. I went out the same day and purchased my first hunting license. My husband made some suggestions on what to bring with me, gave me a short tutorial on the gun and how to load it. On the upside, I knew how to be safe and load the gun based on what I had learned on my recent hunt. I picked up my stepmom at 5:30a.m. to go out to our family’s 10 acres. We didn’t see anything that morning, but it was nice to be outside together in nature. My husband wanted me to have an opportunity to hunt a larger area to potentially see some deer, so on Thanksgiving night we traveled to central Wisconsin and stayed at his friend’s cabin to hunt their 250 acres. We prepared and went out early Friday morning but didn’t see much. I went back to the cabin and took a nap, then we headed back out after lunch. Just as the sun was going down, a doe peeked appeared among the corn stalks and I was able to take a shot at her. She tipped right over. My husband had a huge smile on his face, and his excitement and pride made me more excited! Now, I keep thinking about all the people I want to invite to go hunting with me, even if we don’t see anything, as it’s therapeutic and calming to spend time in nature. I am so thankful for the scholarship opportunity and being able to hunt with some amazing women from the L.A.C.E. program. I know that shooting sports and hunting are activities that I will continue in the future!

Join the +ONE Movement 

Ready to take that newcomer hunting? Rather than re-live the sitcom that was my first hunt – and that’s not counting my bad shooting – try the suggestions I outline in this video to ensure success and cultivate a new hunting partner. Remember, everything is unfamiliar to your new recruit, so don’t presume they will come prepared, mentally, logistically, or emotionally. And it’s up to you to manage expectations – for shooting skills, “luck,” and even the weather. Keep things upbeat, and celebrate every aspect of the hunt, not just a full game bag. Good luck, and thanks for taking a newcomer hunting!

https://youtu.be/_hcC6GIufCA

Join the +ONE Movement

From small game and upland birds to big game, waterfowl and even the creatures that define the term “top of the food chain,” hunting offers a priceless bond with the natural world, food for the table and a welcome respite from the world’s daily grind. One hunt can be all it takes to create a new hunter for life. With your help, we can recruit the next generation of hunters and shooters and grow America’s hunting heritage like never before. Join the +ONE Movement and invite a friend on your next hunt. Share your passion with posts on social media with #PlusOneMovement and #LetsGoHunting.

As an experienced bird hunter, you know there is much more to a successful day than a full game bag. And when you’re helping a newcomer become a hunter, sometimes it’s all that other stuff that becomes most important. Not everyone is a crack shot like you (hah!). And each new hunter has their own priorities for what makes a fantastic day afield. So when you’re working with a new hunter, don’t forget to talk about all that other stuff: share photos, tell stories, talk strategy and tactics, describe the terrain and scenery. Okay, then brag on your dog. Sometimes, it’s about gathering wild food, heart-pounding excitement, or quality time with friends and family. Whatever it might be, give your newbie plenty of reasons to go hunting with you … besides a heavy vest. Watch the video, then share all aspects of a hunting trip with your new hunter.

https://youtu.be/Xm2Szonc_U8

 

Join the +ONE Movement

One hunt can be all it takes to create a new hunter for life. With your help, we can recruit the next generation of hunters and shooters and grow America’s hunting heritage like never before. Join the +ONE Movement and invite a friend on your next hunt. Share your passion with posts on social media with #PlusOneMovement and #LetsGoHunting.

Do you have a desire to learn how to source your own protein? Have you always wanted to learn more about hunting but weren’t sure who to ask? Would you like to introduce others to the many benefits of hunting while also helping to ensure the future of hunting? If you answered yes to any of these questions, or if you are just curious about the Field to Fork program, then we invite to you learn more about the program and how you can get involved! For more information on Field to Fork, or if you are interested in replicating or participating, email Hank Forester. https://youtu.be/PS1td3Wgfrw QDMA’s Field to Fork is a food-focused hunter recruitment program for adults from non-hunting backgrounds piloted in Athens, Georgia in 2016 by QDMA Hunting Heritage Programs Manager Hank Forester and Charles S. Evans, the Georgia R3 Coordinator with the Georgia Wildlife Federation. Hinging on a unique approach involving recruitment at a local farmer’s market, visitors were asked if they wanted to sample from a spread of venison sausage, grilled backstrap or venison jerky, and they were provided with a handout titled “Why Should You Hunt Deer?” They were then offered the chance to participate in a season-long mentored hunting program that would teach them how to hunt and acquire a wild, healthy, local, sustainable source of food on their own. Learn more about Field to fork here: https://www.letsgohunting.org/articles/can-a-piece-of-grilled-backstrap-save-hunting/

By Scott Linden New hunters are the future of conservation, and many of you are embracing the concept of finding and helping them. Keep up the good work! But you also love watching your dog. It’s why you go hunting. Bird dogs work hard, are beautiful to watch, and boy, the adrenaline rush when the bird gets up!

https://youtu.be/bwl3XNJZ-tc

If you’re a bird hunter, you probably will never forget that first point or flush. Odds are, it’s what made you into a hunter. But did you ever think of your dog as a way to recruit new hunters? Inviting a friend to help you train your dog is a fun, convenient, safe way to introduce the magic of dogs — and hunting — to a newcomer. Watch the video to find out how and why — and while you’re at it, take the +ONE Pledge today and introduce someone new to hunting. You May also be interested in: https://www.letsgohunting.org/articles/5-things-to-look-for-in-a-hunting-dog/

By Josh Honeycutt It’s no secret, our hunting heritage is in trouble. According to the National Survey of Hunting, Fishing, and Wildlife-Associated Recreation, for most of the past decade, hunter numbers have declined significantly. Fortunately, there are many organizations working to help reverse this detrimental trend—and who have taken the message of NSSF’s +ONE^SM Movement mentoring initiative to heart. The NSSF^®, the trade association for the firearm industry, launched the +ONE Movement in 2019. Designed to encourage seasoned, experienced target shooters and hunters to extend an invitation to someone new—especially those people who have never handled a firearm, gone hunting and, most importantly, don’t come from families or communities where these pastimes are handed down from one generation to another. NSSF research has shown that there are millions—really, millions—of people who want to learn about firearms, target shooting and hunting but don’t know where to turn to start that journey. The +ONE Movement works to make that connection. The +ONE message resonated with those in conservation and anxious to invigorate their R3 (recruitment, retention and reactivation) efforts. Here are the stories of just a few of those organizations and how they’re finding new R3 success.

National Wild Turkey Federation

Located in Edgefield, South Carolina, the National Wild Turkey Federation (NWTF) Hunting Heritage Center is over 700 acres of R3 activity, with its Outdoor Education Center’s premier forestry and wildlife habitat used for deer, turkey and small game mentored hunts, as well as learn-to-hunt programs. The Palmetto Shooting Complex is also used to help create hunters via its sporting clays, trap, skeet and 3D archery courses. “The Palmetto Shooting Complex is an outlet to reach those who are shooting enthusiasts but who may not hunt,” said Travis Sumner, NWTF’s Hunting Heritage Center and habitat manager. “Our Winchester Museum is also used as an outlet. Through our tours there, we are able to reach those who are interested in hunting.” [caption id="attachment_3531" align="aligncenter" width="650"] Travis Sumner helps a new hunter during an NWTF dove hunt.[/caption] NWTF also partners with the U.S. Forest Service, South Carolina Forestry Commission, American Forest Management and other groups to conduct hunts. Last year, NWTF helped conduct 17 hunts reaching hundreds of participants, while the Winchester museum hosted thousands of guests and the Palmetto Shooting Complex entertained tens of thousands of shooters. NWTF also touts an established landowner program with 18 private properties used to conduct R3 hunts and events. “For those of us who are seasoned hunters, we need to be aware that what we have enjoyed for years is in danger,” said Sumner. “We all need to get involved, and we offer opportunities for hunters to become mentors, including a yearly mentor workshop for those individuals who would like to help with these hunt programs.”

Mule Deer Foundation

Like other non-profits, the Mule Deer Foundation (MDF) runs a series of R3 programs, but it really shines with the M.U.L.E.Y. (Mindful, Understanding, Legal, Ethical, Youth) Program. “The program was created to help reverse declining hunter trends by actively engaging youth in a variety of hunting and shooting sports activities, while also teaching conservation principles, safety and ethics through mentored, hands-on experiences,” says Jared Hinton, MDF’s Outreach Coordinator and Conservation Partner Liaison. [caption id="attachment_3533" align="aligncenter" width="650"] Volunteers help run one of the M.U.L.E.Y. trailers.[/caption] According to Hinton, the M.U.L.E.Y. program trailers serve an average of 20,000 youth per year. With these, coordinators and volunteers emphasize safe handling of bows and guns. Youth received reinforced lessons by practicing on an actual range. They also learn the basics of ethical, responsible hunting, with a focus on conservation. MDF encourages potential mentors to work with local chapters.

Rocky Mountain Elk Foundation

Located in Missoula, Montana, the Rocky Mountain Elk Foundation (RMEF) uses its Visitor Center and museum next to the administrative office building as an opportunity to educate both existing and new hunters. “Our Elk Country Visitor Center receives over 44,000 visitors per year,” says RMEF Hunting Heritage Program Manager Bruce Rich. “Nearly 5,000 of those are in hosted monthly Hunting Heritage and Conservation Outreach programs or in formal tours for schools, daycares, summer camps and other groups.” These programs are focused on not only creating new hunters but also communities of hunters who can help serve one another once recruited. [caption id="attachment_3532" align="aligncenter" width="650"] A look at the RMEF facility helping to create new hunters.[/caption] RMEF also partners with other organizations and facilities and contributes about $1.3 million per year to promote the shooting sports, hunter education, hunter advocacy and outreach, mentored hunts, outdoor skills instruction and natural resource education in sponsoring approximately 400 Hunting Heritage and Conservation Outreach programs per year. This program reaches more than 220,000 people annually at facilities across the country. “Connect with a local RMEF chapter to learn more about what they have going on and opportunities to help out with a volunteer project,” Rich says. “Ensuring the future of our hunting heritage is a crucial part of RMEF’s work.”

Ducks Unlimited

Ducks Unlimited (DU) is well-known for hosting youth hunts, Green Wing Days and other programs to introduce kids to the outdoors. Interestingly, it’s now focusing significant efforts at the high school and collegiate levels. It has 54 collegiate DU Varsity chapters across the country. Those members are helping to spread the hunting heritage message to their peers — all in the name of recruitment, retention and reactivation. [caption id="attachment_3534" align="aligncenter" width="650"] More than 200 students from 54 chapters attended the 2019 Third Term summit.[/caption] Part of this program includes Third Term, a college leadership summit that focuses on collegiate DU chapters. Gathering students from across the country, Third Term was started in 1984. “We use our headquarters to bring in hundreds of students from across the country,” says Mark Horobetz, DU Manager of Youth and Education Programs. “This symposium includes an R3 breakout. It’s a social event, but they bring in all walks of life — people who’ve hunted and people who haven’t.” These breakouts share insight on ways attendees can reach potential hunters, how to approach them, and methods for retaining them one recruited. “These students collaborate together to introduce new hunters to the outdoors,” Horobetz says. “ We have volunteers who come and help.” Once back at their respective colleges, these young adults work to share hunting with other students on campus.

Powderhook

While the above use their physical facilities to critical effect in their R3 efforts, Powderhook went online. Co-Founder and CEO Eric Dinger says it’s a purpose-built app that helps new hunters get started by making local experts available to answer their questions. “Powderhook makes available thousands of local groups and events,” Dinger says. “Our local experts program capitalizes on local, current information only someone in an individual's region might know. It's easy to read about ‘where to place the shot’ on the internet, but much more difficult to figure out when to take that day off of work to time the rut or which person at the local [hunting store] knows their stuff.” Thousands of people use the app to jumpstart their journey as hunters. It’s free, and there are experts in every state ready to help those in need. According to Dinger, it’s one of the only apps on the market that’s solely dedicated to helping create more outdoor participants. “Existing hunters can become local experts on Powderhook and offer their wisdom and experience to the people seeking it in the app,” Dinger says. For existing hunters, serving as mentors goes a long way towards reversing the decline in hunter numbers. Teach new hunters until they are ready to embark on this journey alone. Then, they’ll be prepared to serve as a mentor, too, and pass hunting on down the line.