If just one in three hunters adds one new person to our sport, we’ll secure a strong future for generations to come. So be the one. Ignite the passion that can change the course of someone’s life forever. For all hunting has done to enrich your life, join the +ONE movement and invite someone hunting. Share your experience with posts on social media. #PlusOneMovementSM
Take The Pledge
Invite Someone Hunting

One hunt can be all it takes to create a new hunter for life. With your help, we can recruit the next generation of hunters and shooters and grow America’s hunting heritage like never before. Join the +ONE Movement and invite a friend on your next hunt. Share your passion with posts on social media with #PlusOneMovement and #LetsGoHunting.

10 Commandments of Firearm Safety
Share these tips with your +ONE.
Always Keep the Muzzle Pointed in a Safe Direction
Simply put: Never point a gun at anything you don’t intend to shoot—even when dry firing.
Keep Firearms Unloaded When Not in Use
Never load a gun until you are ready to shoot. When not in use, store firearms and ammo separately.
Don’t Rely on a Gun’s Safety
Treat every gun as though it can fire at any time. Safeties are mechanical devices that can become inoperable without your knowing.
Be Sure of Your Target and What’s Beyond It
No target is so important that you can’t take the time before pulling the trigger to be certain of where your shot will stop.
Use the Correct Ammunition
Using improper or incorrect ammunition can destroy a gun and cause serious personal injury. Always double-check your ammo.
If the Gun Fails to Fire, Handle with Care
If nothing happens when you pull the trigger, keep the muzzle pointed downrange, unload the gun, and dispose of the faulty cartridge.
Always Wear Eye and Ear Protection
Exposure to a firearm’s report can damage hearing; adequate vision protection is essential at all times while shooting.
Be Sure the Barrel is Clear of Obstructions
Before loading a firearm, open the action, check that there’s no ammo in the chamber or magazine, and make sure the barrel is clear.
Don’t Alter or Modify a Gun, and Service Regularly
Any alteration or change made to a firearm after manufacture can make the gun dangerous. Also, follow the manufacturer’s service recommendations.
Learn the Mechanical and Handling Characteristics of the Gun
Every firearm is different. Never handle a gun without first familiarizing yourself with it and the way it works.
How to
Getting Youth Involved
Be enthusiastic and don't just tell your young hunter why you love hunting - show them.
Gun Fit
One of the easiest ways to ensure a good time afield is make sure the gun fits properly.
Opening Day
Develop your own traditions including a +ONE and countdown to opening day in your area.
Celebrate the Hunt
One of the best ways to celebrate is a game dinner for the entire group after a successful day afield.
The Ultimate Hunting +ONE Goal: Building Lifelong Hunters

An article written by Steve Sorensen published in September 2018 on DeerandDeerHunting.com

A Model for Mentoring New Deer Hunters

Some passionate deer hunters are so commit­ted that they can’t see it. but hunting is losing steam. The U.S. Fish and Wildlife Service reports that from 2011 to 2016 we lost 2 million participants, declining to 11.5 million nationwide. This means we have fewer people competing during deer season, but it also means fewer dollars are being spent to sustain hunting. In the same period, total hunting expenditures declined 29 percent, from $36.3 billion to $25.6 billion.

White-tailed deer are the keystone of North America’s hunting heritage. If we’re going to talk about preserving hunting, we must talk about whitetails, and we need to make a more deliberate effort than ever to get kids hunting them. The future of hunting is at stake.

Deer hunting will not survive the way it did 20, 30 or 40 years ago. Hunting was widely accepted with little controversy. We had more kids, who had fewer competing interests, and a hunting family naturally transmitted traditional hunting values to sons and daughters. Fathers, grandfathers and uncles all led the way.

A few days before the season opened, we’d go to an uncle’s or grandfather’s house to sight-in our rifles. Any casual observer might think sighting-in was the main preparation for the big day. Even though we took it seriously, that wasn’t our main preparation – not even close.

We were preparing when we talked about what boots were suited for hunting, the finer points of traction, warmth and support. We talked about clothing, how to make our gear last and debated preferences for rifle calibers. Hunting stories permeated our conversations, which ranged from what we ate while in the woods, to how the big bucks knew what was going on when the shooting started. A single trip to the deer woods was never enough to transmit hunting heritage, but everyday life held countless mentoring opportunities.

Even small game hunting, the appetizer for deer season, wasn’t our main preparation. It helped get our eyes, ears and legs in hunting shape, but throughout the year, nearly every day, we learned hunting lessons by example and by osmosis because we lived with hunters. Hunting was for the generations, and it would continue for as long as dads in deer country had children. In many ways, those days are gone.

Learn more about hunting Apprenticeship programs in your state

Changing Family Dynamics

Although most people in the world of deer hunting care deeply about our heritage, we aren’t seeing hunting taught the way it once was. A whole range of things are happening in our society that prevent it.

Without getting into moralizing over children born to single mothers, dads who don’t stick around long enough to raise their families, or political opposition to guns, it’s clear these and other social issues have had a negative effect on transmitting hunting values. More and more, increasing urbanization plays a role. Cultural media is produced in urban areas. Political money goes where people are, and that money draws more people to the urban centers. Cities are where the jobs are, but the hunting opportunities are scarce.

Where traditional families once had four, five or even six kids, most are now having one or two. Competing interests are giving those one or two kids many choices, and hunting is often excluded from their array of activities. Messages about hunting and guns are almost certain to be negative. Today, a decades-old photograph of a 12-year-old girl with a gun and a deer can antagonize someone who, astonishingly, believes hunters are responsible for school shootings.

What Can Be Done?

So how do we get kids involved in hunting? We’re in a desperate situation for two reasons: First, hunting is conservation, and if hunting ends, we have no model for wildlife conservation that can replace it. Second, it will take a concerted, heroic effort from all of us to preserve hunting by bringing more people into the ranks.

For all hunting has done to enrich your life, join the +ONESM movement and invite someone hunting.

John Annoni is on the front line of what actually can be done, and he knows transmitting our heritage will never again be done the way it was a generation ago. He is bringing the values of hunting into the public schools of Allentown, Pennsylvania, through a program that he founded 20 years ago called Camp Compass Academy. Camp Compass introduces kids from the inner city to hunting. With good grades, good behavior and open minds, kids in Annoni’s program, who would never have another chance to learn about hunting, get to see the positive benefits it offers.

“Kids have to earn the privilege to participate in our program, but it’s not just for honor students, or the 20 percent who can find a way to get it done on their own,” he said. “We want to reach the 80 percent.”

It’s easy to see why some of his ideas challenge the conventional wisdom in public schools, but he also offers some challenges to the hunting community. We talk a lot about “mentoring,” but what is mentoring? Annoni recognizes a clear difference between mentoring and parenting. Parenting introduces our own small families to hunting, but that’s not enough. Mentoring those outside of the family must take center stage for hunting to survive.

Mentored hunts

This is the direction hunting needs to go to survive – experienced hunters mentoring those new to the sport.

Mentoring is Time Consuming

Mentoring takes time, and we need to stop looking at that as a negative. Annoni says, “Any time you can consume a child’s idle time with something proactive, you’re winning.” He reminds us that we’re not just building hunters, we’re building people. “We shouldn’t think we’re using a kid’s time to hunting’s advantage,” he said. “We should be using it to their advantage. That means, in some mentoring time, we won’t be talking about hunting.”

Our deer hunting heritage takes mentoring for granted because a traditional hunter saw dad, grandpa and uncles get dressed, choose a gun, sight-in, scout – it all came naturally. But if hunting is going to last, we must recruit more and more nontraditional hunters who will never come into hunting that way.

Annoni also believes that we need to redefine excellence away from the size of the bucks we’re after and toward the experience itself.

Camp Compass Academy

If Camp Compass Academy were to be reproduced across the coun­try, it would go a long way toward helping hunting survive well into the future.

“Instead of a 140-class deer, I’d rather have 140 words come out of someone’s mouth that honors our craft. Some outdoor TV needs a wake­up call,” he said. “The reality is that when we talk about that buck we’ve been scouting, hunting, watching, our bubble of selfishness gets so large that there’s no room for giving. So, nothing would give me more satisfaction than watching a whole season of deer hunting TV where the stars are not doing the killing, but ordinary people are.”

If we’re going to save hunting, we have to save deer hunting. And if we’re going to save deer hunting we have to do at least three things, and probably more.

Bring Diverse Families Together

The world of hunting is a surprisingly diverse family, and we hunters need to think about our family dynamics. As much as families tend to bicker with each other, when their backs are to the wall they support each other with all their might. Demographics and a negative social attitude toward guns and hunting tell us our backs are to the wall now, but we haven’t yet unified.

We can look at social media to witness how divided we are. Sites such as Facebook can be used for good, but they can also hurt people we don’t intend to hurt. When one of us criticizes another hunter’s choice in taking a legal deer, or we unnecessarily accuse someone of being unethical because we disapprove of the equipment they use, many young people subject to peer pressure will see these arguments and will fear similar criticism. Annoni reminds us, “We must realize that new hunters [who are] one step into hunting are also one step from quitting hunting.”

Will we look past our petty family squabbles? Or will we continue doing the dirty work of our enemies for them? We need to choose.

Understanding What Mentoring Is

When we mentor a kid in hunting, we’re not just creating a hunter – we’re building character and positive values into the child. “Success should not be measured by whether we tie a tag onto a deer’s ear,” Annoni warns, “because if we focus too much on the tag, we focus too little on the time. The tag will be gone. The memories and lessons will last forever. Make mentoring about time, and we will change hearts. We will build people.”

We also need to look at mentoring as a year-round process, not just an October lead-up to deer season. Hunting season comes and goes, but mentoring season is 365 days a year. It includes passing along a good magazine article, preparing and eating venison, talking about meaningful memories, showing old and new photos all year long, and much more.

Mentoring is a relationship with no substitute. The fact that kids today have few deep adult relationships means that if we create one, we can use that relationship to build up a kid through hunting. Many people don’t get the difference between parenting and mentoring. Parenting has mentoring built in. Mentoring without being a parent is a big, voluntary, valuable commitment.

A New Hunter is the Goal

Annoni also said, “Whoever you mentor does not need to know that you’re the best hunter on the planet. They need to know you care about them.”

We set antler standards, but we must also set standards about keeping commitments, punctuality, ethics and all of the other everyday values that we hold as right and good. Deer hunting should be a way to teach normal, natural values.

The deer is not the trophy. A newcomer transformed into a responsible hunter is the trophy of a lifetime. We need to care by getting as excited about any deer that a kid kills, as he gets about any deer that we kill ourselves because the newcomer is more important than any deer.

If we want to give our deer hunting heritage a future – this is how. Join the +ONE Movement and invite a friend on your next hunt.

Special thanks to DeerandDeerHunting.com for providing this insightful content. 

About the Author
Steve Sorensen, known as The Everyday Hunter, is an avid deer hunter from Pennsylvania.

the +ONE Movement


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Blaze Orange
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Wind Checker
Helps drive home the importance of always knowing what the wind is doing.
Hand Warmers
As every hunter knows, no matter how good the gloves, hands will get cold.
Large Thermos
Nothing helps pass the time like a warming cup of coffee or hot cocoa.
Join the +ONE Movement and share your experience with posts on social media.
August is a great time of the year for EVERYONE to celebrate target shooting, learn something new about firearms and own their #gunrights! #LetsGoShooting https://t.co/4oNCT9jzcU
Pull The Trigger Newsletter