The Art of the Ask

Hunt Like a Girl and Beretta USA: Champions of the +ONE Movement.

 

By Daphane Cassidy, NSSF Content Manager

There are moments in life that stay with you, not because of grand spectacle, but because of stillness, presence and a kind of quiet reverence that settles deep in your bones. For me, one of those moments didn't come during the shot or the celebration, but in the still blue hour before it all began, standing in a sunken pond blind, surrounded by reeds and mist, with a shotgun in hand and half a dozen women breathing deeply beside me.

Sharing our experience of the Hunt Like A Girl +ONE Waterfowl Hunt: Sponsored by Beretta. (Videography by: Sara Liberte)

Hunt Like A Girl +ONE^® Waterfowl Hunt

There's something uniquely powerful about watching someone experience their first hunt. As a long-time advocate of the shooting sports and a proud representative of NSSF's +ONE Movement, I've mentored many newcomers over the years but every hunt feels new again when you're guiding someone who's never stepped afield before. That's exactly what happened during the Hunt Like A Girl +ONE Waterfowl Hunt, held in partnership with Shoot Like a Girl, Beretta USA and NSSF, at Rocky Creek Retrievers in El Campo, Texas.

From the moment we arrived, the energy was electric, an eager blend of nervous anticipation and pure excitement. This wasn't just another event. It was a culmination of passion, mentorship and legacy-building. Four women, ranging from seasoned professionals to industry newcomers, had each invited a guest who had never duck hunted before. Some of these first-timers had never held a firearm. Some had been around hunting their whole lives, but just never had the opportunity to go. One of our newbies was here at the request of her sister, two were brought by colleagues and one was a friend chosen by our passionate +ONE contest winner. While coming from different backgrounds and comfort levels, what united them all was an openness to try something new and the courage to step outside their comfort zones.

The whole +ONE group together in the duck blind. (Photography by: Alexis Greene)

As part of NSSF's +ONE Movement, the goal was simple but transformational: bring someone new afield. The idea that if every hunter took just one person with them, we could change the trajectory of America's hunting heritage. And on this trip, we didn't just talk about it, we lived it.

The +ONE Vision in Action

The +ONE Movement is built on a simple truth: When we invite others to hunt or shoot for the first time, we pass down something deeper than skill; we pass down a way of life. It's not just a campaign, it's a cultural shift. And this hunt was a living, breathing embodiment of that vision.

(Photography by: Alexis Greene)

For me, mentoring is more than just a responsibility; it's a gift. You get to share in the adrenaline of a first shot, the quiet reverence of a morning sunrise over decoys and the genuine pride that comes from helping someone do something they never imagined themselves capable of. You see, the moment fear dissolves into confidence, when a woman who was hesitant to pick up a shotgun now smiles after folding her first bird over open water. You see self-doubt replaced with laughter and stories, shared around the fire or while walking through the field.

I had the honor of mentoring a few of the first-time hunters, guiding them through safety basics, shotgun handling and what to expect in a duck blind. Their nerves were real and completely understandable. But what never fails to inspire me is how fast that anxiety turns to exhilaration with the right encouragement and support.

The magic wasn't in instruction alone; it was in companionship. We laughed, learned, whispered advice and encouragement across the decoys. I watched one guest who was hesitant to even pick up her shotgun on day one light up when she successfully harvested a bird on day two. Another guest cried, not out of sorrow, but from the emotional weight of doing something she never thought she could do. She was joyful, overwhelmed, respectful of the life taken and empowered all at once. And honestly? So were we.

As mentors, we got to witness the +ONE movement from both sides: as seasoned hunters and as students once more, reminded of the awe and responsibility that comes with every shot.

 

The Morning Grounding: Becoming Present in the Blind

Each day began with what I can only describe as a grounding ritual, from the guidance of Karen Butler, Shoot Like a Girl founder, I was encouraged to create this moment for our hunters and step strongly into my role as a "Hunt Like a Girl" Mentor. Before any shots were fired, before any birds came into sight, we paused. We sat in that sunken blind, dew still clinging to the grass around us, fog curling low over the water and the horizon just starting to burn with the blush of sunrise.

Mornings from the duck blind. (Photography by: Alexis Greene)

We took a breath together.

We felt the wind on our faces and the earth beneath our boots. We noticed the weight of our shotguns in our hands. We listened to the reeds rustling, to the wings above, to each other. And we reminded ourselves to be here. Fully present. We were not just having an experience but creating this peaceful memory in nature, which we could always return to in our minds. It wasn't just about what happened, but how deeply we felt it.

I watched women with no prior hunting experience close their eyes and take it in. Later, several people came to me and said they felt goosebumps during that moment, as if something within them had shifted. They were completely present.

As a mentor, it was powerful beyond words. We weren't just preparing for a hunt; we were stepping into a moment that could anchor us for years to come.

Processing the Harvest: Turning Experience into Ownership

For many, the idea of cleaning and processing a harvested duck is intimidating. But that, too, is where empowerment lives, in the doing. Duck hunting, especially for first-timers, offers a uniquely approachable transition into game processing. With a small knife, a clear technique and a little guidance, anyone can go from uncertainty to capability in a single afternoon.

Learning the full process from hunt to harvest. (Photography by: Alexis Greene)

I watched it happen over and over. Women who hesitated at first now worked with focused hands and growing confidence, processing their ducks with care and purpose. You could see it on their faces: I did this. Not just the shot, but the follow-through. They were now providers in the most primitive sense.

That evening, we ate what we had harvested. It wasn't just dinner, it was a culmination. A celebration. The connection from blind to table made it real in a way no words or photos could. One participant turned to me and said, "I didn't know I could feel this way, so full, so proud, so connected."

The Power of Partnership

It's important to say that this hunt wouldn't have been possible without the deep collaboration between Beretta USA, Hunt Like A Girl and NSSF. Beretta didn't just provide equipment; they brought legacy. Their 500-year tradition in firearms was woven into everything we touched, from the smooth action of their 20-gauge shotguns to the warmth and functionality of the women's tactical and hunting gear. The women didn't just use Beretta gear; we lived in it.

And Hunt Like A Girl, what a force. Their team of women brought experience, mentorship and soul to every corner of the field. Their approach to safety, empowerment and connection reshaped how many of our first-time hunters viewed themselves, not just as students, but as emerging participants in something powerful.

Bringing Women In: Changing the Invitation

For generations, women were often excluded from hunts. Fathers and brothers hunted, but the girls stayed home. That's changing and Hunt Like A Girl is at the front of that shift.

One participant told me she'd always been curious about hunting, but no one had ever invited her. Another said, "My dad hunted my whole life, but he never thought to bring me."

That's what +ONE is here to fix. We don't need to talk people into loving the outdoors. We need to invite them in.

Your Invitation

If you've ever wondered whether inviting someone afield makes a difference, let me assure you - it does, because I've seen it. I've seen it in the eyes of women who once said, "I could never do that," and now say, "When can I go again?"

So, I'll leave you with this: Take the pledge. Invite someone. Be the +ONE that changes everything.

 

Want to experience this hunt from a Newbie's Perspective? Check out this article:

Into the Blind with a +ONE: A Newbie's First Duck Hunt

More photos from this +ONE Experience

When most shooters think about prairie dog hunting, their minds go straight to rifles, scopes, and a pile of ammo. But ask any seasoned “dogger,” and they’ll tell you—success in the field often comes down to the gear you bring besides your firearm. From hearing protection and shooting mats to portable benches and wind gauges, these extras can transform a hot, dusty day into an efficient and enjoyable hunt. In this article, we’ll cover the must-have ancillary gear that keeps you shooting comfortably and accurately all day long. And if you’re looking for deep dives into the best rifles, optics, and cartridges for prairie dog hunting, be sure to check out the full Prairie Dog Rifle, Optics & Ammo Guide from StepOutside.org. By Bob Robb

Comfort and Communication in the Field

There are several items besides rifles, ammo, and optics that will make your day afield more fun. First and foremost, you need to communicate with the others in your shooting party, so electronic hearing protection is the ticket. That way you keep your ears safe and are able to talk to everyone in the group. You will also want excellent eye protection, preferably those that sit off your face a little to prevent fogging, as much for the shooting part as for protection from the blowing grit, sand and dust you’ll find in prairie dog country.

Reading the Wind and Cleaning Your Rifle

A little wind gauge can help you dope the wind and get a feeling for where you have to hold the crosshairs for different wind speeds.  A complete gun cleaning kit with cleaning rods, brushes, jags and patches for each caliber is important, too. Taking a little time on high-volume shoots to clean the barrel several times a day is a good idea, as is completely cleaning the rifle at day’s end.

Get Low: Shooting Mats, Bipods, and Tripods

A real bonus is a shooting mat if you’re going to shoot prone, a common shooting position for prairie dogs. They’re also a little kinder on your butt if you like to shoot from the sitting position. While this isn’t optimum for long-range shooting, it’s great added practice for big-game hunting. I bring along bipod (which you’ll also need for prone shooting) or tripod shooting sticks and do quite a bit of firing from the sitting position, as it’s a position I find myself using a lot on spot-and-stalk hunts in the fall.

Portable Benches and Shooting Rests

On a really active town, you’ll often be set up in the same place for quite a bit of time, and this is where portable shooting benches are a great tool. These portable benches allow you to emulate your range's permanently installed sitting benchrests back home, greatly improve visibility and aid in accurate shooting. There are several on the market—some are mediocre, others pretty deluxe and some downright creative—and any one of them is better than shooting prone for an entire day. Another one of their benefits is that once you’ve worn out an area, the bench can be easily moved to the next viable spot. 

Sandbags, Rests, and Shooting Vises

For prone and bench shooting, you’re going to need a variety of sandbags and shooting bags. Squeezing a small sandbag under the buttstock while shooting prone (and with a bipod on the front end), allows you to make tiny elevation changes without fussing with your scope. Larger sandbags placed on the hood of a pickup, a boulder or a shooting bench add stability to the front of rifles not wearing a bipod and protect those rifles at the same time. Bench shooters also tend to favor shooting vises. They usually have some sort of protective material the fore-end will rest against, some swing side to side, and most will have some sort of knob arrangement for elevation adjustments.

Plan Like a Pro: Sun, Snacks, and Safety

In all likelihood you’ll also be out away from the conveniences of a human-populated town quite a ways, so be prepared for anything and everything. On hot summer days on the plains, the sun can be brutal. Protect yourself with a good hat, sunscreen, polarized sunglasses, lightweight pants, and a long-sleeved shirt. If it’s not too windy, setting up an umbrella or tarp so you can get out of the sun for a spell is worth its weight in gold. That’s where you can set up a couple of folding chairs and a cooler filled with ice, cold nonalcoholic beverages, and snacks. Folding chairs are perfect for spotters as well. Fill up your gas tank, have plenty of liquids and food, bring a basic first aid kit, some bug spray and rain gear and always watch the weather. One year in Wyoming my group was forced to make a run for it when a tornado sprang up seemingly out of nowhere and raced right towards us! That was almost as exciting as the shooting. On that particular day, four of us tallied how much ammo we had burned in the eight hours before we had to head for the hills. I still have my log book, and the number was 1,087. That’s impressive and why prairie dog shooting is something you should seriously consider giving a try.   Special thanks to StepOutside.org for providing this insightful content. You may also be interested in: https://www.letsgohunting.org/resources/articles/hunter-education/how-to-use-natural-clues-to-read-the-wind/ https://www.letsgohunting.org/resources/articles/small-game/prairie-dog-hunting-an-exciting-adventure-in-the-wild/

For hunters across the country, elk represent one of North America’s most majestic and sought-after big game species. Whether it’s the crisp mountain air of the Rockies or the dense forests of the East, the opportunity to hunt elk is a privilege made possible by decades of dedicated conservation efforts—funded largely by hunters and the firearms industry through the Pittman-Robertson Wildlife Restoration Act.

https://youtu.be/yjGRitBCQAI?si=jPEw93wq-j_V3AfU

A new video in the Partner with a Payer^® series highlights how Pittman-Robertson funds have contributed to the restoration and management of Pennsylvania’s elk herd, an effort that mirrors similar success stories across the country. Thanks to the excise taxes paid by firearms, ammunition and archery manufacturers—matched with the dollars spent on hunting licenses—state wildlife agencies have been able to restore elk populations, improve habitat and ensure that future generations will continue to have opportunities to experience these incredible animals.

Pennsylvania’s Elk Success Story

Elk were once abundant in Pennsylvania, but overhunting and habitat loss in the 1800s nearly wiped them out. Thanks to conservation funding, including Pittman-Robertson dollars, the state successfully reintroduced elk in the early 1900s. Today, Pennsylvania boasts a thriving herd of 1,400 to 1,500 elk, attracting hunters and wildlife enthusiasts alike. “With any wildlife species and especially our precious elk here in Pennsylvania, it's the primary economic driver of this whole area,” said David Gustafson, Director, Bureau of Wildlife Habitat Management, Pennsylvania Game Commission. “The visitation, the tourism from elk helps engage the greater public with wildlife and our mission as an agency.” Each year, Pennsylvania hunters eagerly apply for a coveted elk tag, helping to manage the herd responsibly while also funding future conservation efforts. But the impact of Pittman-Robertson funding isn’t just limited to Pennsylvania—this funding model has helped restore elk herds across the country, from the Appalachian Mountains to the Western Plains.

How Hunters and Manufacturers Keep Conservation Thriving

Through the Pittman-Robertson Act, a 10-11% excise tax is placed on the sale of firearms, ammunition and archery equipment, with those funds being directed to state wildlife agencies for conservation projects, habitat restoration, hunter education and shooting range development. Companies like Beretta USA, a long-time supporter of conservation efforts, recently sent a team to Pennsylvania to see firsthand how their contributions are being used to sustain the elk population. “Because of the Pittman-Robertson Act, they were able to fund the habitat for the reintroduction of elk. Now they actually have a huntable population,” said Joe Cunniffe, Brand Marketing Manager, Hunting, Beretta USA. “We cannot have places to go and spend time in the outdoors without the conservation efforts from the excise tax dollars,” added David Armistead, Manufacturing Manager, Beretta USA. The work doesn’t stop with elk—Pittman-Robertson funds support conservation for deer, waterfowl, upland birds and countless other game species. Whether you hunt elk in the mountains, whitetails in the Midwest or turkeys in the South, the dollars you spend on firearms, ammunition and licenses help sustain the future of hunting and wildlife conservation.

Why This Matters for Every Hunter

The next time you step into the field, remember that the very landscapes and wildlife populations we enjoy today exist because of a conservation funding model that hunters and industry have supported for decades. Pittman-Robertson funding is proof that hunters are the original conservationists and our continued support of this system ensures that elk and other wildlife will thrive for generations to come.

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You may also be interested in https://www.letsgohunting.org/resources/articles/explore-hunting/understanding-the-crucial-relationship-between-firearm-manufacturers-and-wildlife-conservation/ https://www.letsgohunting.org/resources/articles/hunter-education/archery-fuels-conservation-through-excise-taxes/